Who Am I? Who Is My Customer?
By Dominic Rubino
You’ll find that the extremely important skill of tactical communicating will be that much easier if you if know who it is you’re talking to. Luckily, there’s a simple, yet powerful formula that Myers & Briggs developed, to pinpoint different personalities, and what I’m referring to is  » Read More…

Sales Leads - How to Generate Quality Sales Leads Through Public Speaking
By Alan Rigg
Delivering speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons:
Speaking allows you to deliver your message to multiple potential  » Read More…

The Past, Present and Future of Realtor Marketing
By Bill Nadraszky
I am not sure about anything in Realtor marketing before the 70’s but I have been thinking over the last couple of days about what has been, and what is, and what will be in the future for Realtor marketing. This will probably be a multi  » Read More…

Sales Prospecting - How Effective is Your Elevator Pitch?
By Alan Rigg
Do you truly believe that your company’s products and services will help your prospects? Have you ever thought, “I know I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!”
Why is it so  » Read More…

Real Estate Agents: Promote Those ‘Exclusive Properties’ at Light Speed With Personalised Web Pages
By Keith Longmire
Have you ever wanted to build your own web pages to promote those special properties?
You know the sort of thing - the properties that will appeal primarily to a select group of your clients.
Maybe they’re high value. Perhaps  » Read More…

A Simple Sales Strategy: Turn Customers Into Raving Fans!
By Tessa Stowe
What’s next after someone becomes your client? What’s next is to deliver on what you said you would, and more! As they say, “Under promise and over deliver.” People expect you to deliver results. Surprise them by also going the extra mile over and over  » Read More…

How to Create a Profit Pulling Unique Selling Proposition in 4 Easy Steps
By L A Parmley
Here’s a little exercise that will help you find your unique selling proposition.
1. First, you need to size up your competition. Who are they? What are they selling?
2. Now, let’s move on to your business. What are  » Read More…